“Google Is My Favorite Browser”

The next time you think you have the best web interface that will educate and inspire your users know this: they probably don’t care.

It’s crazy to think that “less than 8% of people interviewed” in the video below knew what a Browser was. If that’s the case globally, then we as developers, designers, and web entrepreneurs share a common bond:

Job security. We haz it.

Generally, people want to perform a specific task when they go to a website, whether it be online shopping, checking sports scores, or browsing news feeds. The rest of their experience, clicking an “IE” icon, toolbars and settings, are just details. That’s why the internet will need us to continue to make rich and engaging user experiences for the great amount of the population that doesn’t care about the technological details that we’ve dedicated our careers to. It can be discouraging to see the percentages of average users that don’t understand something about the internet that we all know well and use often, but, I can say the reason that keeps me motivated to design for the web is its constantly rewarding to discover and remedy problems with user experience.

Check out the short article and video below from UX Magazine.